Nicole Wipp from the Attorney Marketing Mastermind discusses practical strategies and practical thinking for solo and small firm law marketing, from the perspective of her own experiences as a firm owner/attorney in multiple states and from working with hundreds of attorneys over many years. To Nicole, great law firm marketing is about taking control of your income, your time, and your client base - and in order to do that, you - the lawyer - have to be in charge of the process.
Episodes
Tuesday Mar 17, 2020
Tuesday Mar 17, 2020
Welcome to the intro episode of the Attorney Marketing Mastermind podcast. So what is this podcast all about? Who am I, and why should you even listen to me?
Well, this podcast is really all about both the practical strategies and the practical thinking about your law firm marketing, so that you can get return on investment for both the time and the money that you spend on marketing your law practice.
When it comes down to it, marketing is an excellent leverage. So when it's done right, you can make several times both your dollar spend and your time spend.
I want you to know that this is especially true for lawyers, because we have high value services. And so, unlike other types of marketing things for different people that have different types of businesses, for lawyers, when we have this high value service, we can quickly turn good marketing into lots of dollars. And also this can translate into time freedom, which I'm definitely going to be getting into this podcast as well.
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